GOAL: Expose the #1 investor in fossil fuels for their shocking backslide on climate commitments.

SUCCESS: 8/10. Strong earned media placements in a national syndicated outlet and in an industry outlet, but surprisingly few in number considering our amount of press engagement and a record number of fun, interactive components. Visual and performative elements did better on social media than in traditional media.

• USA Today: Absurd look, serious message: Why a man wearing a head bubble spoofed his way onto local TV
• Impact Alpha: Happy Returns: Elaborate spoof takes aim at Vanguard’s retreat from climate commitments
• AM New York: What is this terrarium seen on a woman’s head in NYC?
• PA Live! (fooled): The Vanguard Group has a Climate Adaptation Toolkit! (archive)