This film begins in 2000. It briefly describes our first adventure as the Yes Men, before moving on to the event that made of a big golden penis a lasting symbol of corporate power (and cluelessness). Finally, after a few more adventures, it shows the joy with which even business people would greet the end of unbridled corporate power.
As Roger Ebert wrote, "What is incredible in the film is the lengths to which a trade audience can be pushed without realizing it is the butt of a joke. At the meeting in Finland, which is about 'Textiles of the Future,' Hank Hardy Unruh concludes his speech, has an assistant rip off his 'business suit,' and reveals beneath it a gold lame body suit. It has an inflatable appendage that pops up to allow him to view a computer screen at eye level. This appendage looks uncannily like a large phallus. Do the audience members laugh uproariously or walk out in anger? No, they just sit there. They have lost all ability to apply reality to the ideological construction they inhabit."