COMING SOON: The twists and turns that led from a completely different project idea to one that made much more sense... in ways we Yes Men didn't understand until we arrived in South Africa.
We'll recount how sometimes even the most creative, expressive, moving activist forms imaginable—the anti-apartheid singing protests that continue to this day with new targets—need refreshing (or, in this case, rottening) from time to time.
We'll recount how we found out that the most valuable thing wasn't the media attention this project received, but rather the cohesion it furthered within the community of public-space occupiers in Cape Town.
We'll recount how the thing we felt most driven to do because we'd done it for twenty years—i.e. write fake press releases on behalf of our targets—was not only not necessary in this case, but maybe even counterproductive.
We'll recount how one of the things we assumed was necessary for a project to even work at all—a reveal press release—in this case simply wasn't.
We'll recount so many things you might get tired of it! Stay tuned.