GOAL: Add a whole new health dimension to the fight against dairy and for plant-based milks. And, of course, pressure Starbucks to get rid of vegan-milk upcharges.
SUCCESS: 9/10. Three weeks later, Starbucks actually dropped vegan milk surcharges in the UK (see first few articles below). Also, the concept of dietary racism gained traction.
- Tag24: Switch4Good's Dotsie Bausch talks activism, Starbucks, and fighting for dairy alternatives | TAG24 (archive)
- Business Insider: Starbucks Finally Drops Surcharge for Plant-Based Milk in UK (archive)
- Veg News: Starbucks Drops Vegan Milk Upcharge at 1,020 UK Stores. Is the US Next? (archive)
- Totally Vegan Buzz: Starbucks finally drops extra charge for non-dairy milks (archive)
- Plant Based News: Starbucks Finally Drops Vegan Milk Upcharge At All Of Its 1,020 UK Stores (archive)
- Fast Company: No, Starbucks isn't nixing an extra charge for plant-based milk (archive)
- Business Insider: Starbucks Is Not Ending Its Extra Charge for Plant-Based Milks (archive)
- Business Insider: Starbucks Says Report on Plant-Based Milk Upcharges Is False - Bloomberg (archive)
- Business Insider: Starbucks is not ending its extra charge for plant-based milks (archive)
- Daily Caller: Starbuck’s Addresses Fake ‘Dietary Racism’ Press Release | The Daily Caller (archive)
- Bloomberg: Starbucks Says Report on Plant-Based Milk Upcharges Is False (archive)
- Surge Activisim: The Starbucks “upcharge” news was fake, but did it raise important questions about dairy and justice issues? (archive)
- Pop Sugar: Switch4Good Starbucks Cares Stunt Highlights Milk Injustice | POPSUGAR Fitness (archive)
- Plant-Based News: BREAKING: Starbucks To Drop Upcharge On Plant-Based Milk (archive)
- Veg World: Switch4Good Claims Credit for Starbucks Spoof - VEGWORLD Magazine (archive)
- Brownil: No, Starbucks Isn't Nixing An Extra Charge For Plant-based Milk - Brownil (archive)
- DNyuz: No, Starbucks isn’t nixing an extra charge for plant-based milk – DNyuz (archive)
- Cryptoworld: No, Starbucks isn't nixing an extra charge for plant-based milk - CryptoWorld (archive)
- Penn Live: Starbucks will continue to charge extra for plant-based milk in 2022 - pennlive.com (archive)
These fell for the hoax announcement and/or the fake denial - a record:
- Business Insider: Starbucks will no longer charge customers an extra $.70 for adding oat, almond, or soy milk to its drinks (orig link)
- Yahoo News / Business Insider - this one included some deeply awkward quotes from the fake denial: Starbucks is not ending its extra charge for plant-based milks (orig link)
- Daily Caller: Starbucks Raises Milk Prices to Appease Intolerant People (orig link)
- Fast Casual: Starbucks cutting upcharge for milk substitutes, adding increase to dairy-based drinks (orig link)
- QSR Industry News: Starbucks to End Upcharge for Plant-Based Milk (orig link)
- The Beet: Starbucks Will Finally Drop Extra Charge for Non-Dairy Milk | The Beet (orig link)