Starbucks stops selectively stomach-sickening surcharge!

GOAL: Add a whole new health dimension to the fight against dairy and for plant-based milks. And, of course, pressure Starbucks to get rid of vegan-milk upcharges.
SUCCESS: 9/10. Three weeks later, Starbucks actually dropped vegan milk surcharges in the UK (see first few articles below). Also, the concept of dietary racism gained traction. 

These fell for the hoax announcement and/or the fake denial - a record: