Starbucks stops selectively stomach-sickening surcharge!

GOAL: Add a whole new health dimension to the fight against dairy and for plant-based milks. And, of course, pressure Starbucks to get rid of vegan-milk upcharges.
SUCCESS: 9/10. Three weeks later, Starbucks actually dropped vegan milk surcharges in the UK. Also, the concept of dietary racism gained traction. 

Dec. 28, 2021 update! Starbucks actually drops vegan milk surcharge!

Pressure has been mounting on restaurants, including Starbucks, to scrap their extra charges for non-dairy milk.... Earlier this month, Switch4Good and The Yes Men sent a fake press release to reporters, claiming the chain was ending the surcharge to fight "dietary racism," in recognition of the fact that lactose intolerance disproportionately affects Black, Indigenous, and People of Color (BIPOC) communities. - Business Insider, Dec. 31, 2021

While the stunt claimed Starbucks would charge extra for dairy milk, the coffee chain met campaigners half way by dropping the vegan milk surcharge. In addition to no longer promoting dietary racism, Starbucks UK’s decision to stop charging extra for plant-based milk has an environmental benefit. - Veg News, Dec. 28, 2021

These fell for the hoax announcement and/or the fake denial - a record:

These reported on the hoax: