GOAL: Publicize the little-known fact that beef uses half the water in drought-ravaged California. (What's that almonds thing about?)
SUCCESS: 8/10. The joke was so preposterous it got considerable coverage, both by those who took it seriously and those who instantly saw right through it.
Unusually for a Yes Men project, a number of outlets (besides the Guardian) were not only fooled by this campaign, but some have never taken down their mistakes. (Normally we try to reveal as soon as possible.)
- The Guardian: The solution to California's drought: if you eat beef, don't wash – video | News | The Guardian (archive)
- Breitbart: Drought: DJ Moby Asks Californians to Give up Showers for Beef (archive)
- gracelinks.org: Ecocentric | Skip Showers for Beef? Try Less and Better Meat (archive)
- Fox: Would you skip showers for beef? - KMSP-TV (archive)
- Treehugger: 7 ways to skip a shower : TreeHugger (archive)
- CBS San Francisco: DJ, Musician Moby Tells Drought-Shamed Californians To Skip Showers So They Can Eat Beef ‘Responsibly’ « CBS San Francisco (archive)
- Reddit: If You’re Not Going To Stop Eating Beef, Moby Wants You To Stop Showering - To save water during the California drought, Skip Showers For Beef doesn't want you to give up your hamburger -- just your showers. : veg (archive)
- Daily Kos: You can have your steak, and eat it too! (archive)
- Thinkprogress: If You're Not Going To Stop Eating Beef, Moby Wants You To Stop Showering | ThinkProgress (orig link)
- SF Weekly: Noted Vegan Moby Wants You to Skip Showers for Beef | SFoodie | San Francisco | San Francisco News and Events | SF Weekly (orig link)
- Paste Magazine: New Nonprofit Wants You to Skip Showers to Eat Beef :: Food :: News :: Paste (archive)