Pedo petrol peddler disguised as toy company unmasked!

GOAL: Call out environmental "pinkwashing," bust the myth of recycling, and promote alternate visions.

SUCCESS: 8/10. This action helped remind people what Barbie is really made of despite all the surface adaptation and Mattel's claim that she can be "anything." The actions did succeed in promoting a different vision of what toys could be made of — although one that has yet to be adopted by Mattel. If falls short of actual physical transformation of the industry, but time and lots of public pressure may yet succeed! 

These fell for the hoax announcement and/or the fake denial:

These reported the actual story: