The only story you can count on lasting is the one you tell
Many actions can become powerful just through the telling. But they do have to be told—by you.
For another, media stories are almost always just blips. Even our biggest action—when Andy appeared as a Dow Chemical rep in front of 350 million viewers, and the British and world media covered it extensively for a full news cycle—was pretty much completely forgotten even in London just one year later. Today, the only reason anyone remembers that action is because it's the centerpiece of our second movie.