The only story you can count on lasting is the one you tell

Our biggest action, in which Andy appeared as a Dow Chemical rep in front of 350 million viewers, was pretty much forgotten even in London just one year later, despite wall-to-wall news coverage there; it's only because it's the centerpiece of our second movie that anyone remembers it at all. And many actions can become powerful just through the telling, even informing campaigns, without much media attention at all.

Instances in which we learned this lesson

This may seem strange, but even though we haven't finished this project quite yet—we'd done one visit just before the pandemic began—we've already…
Together with our brand-new police escort, we all headed towards the Wall Street Bull a few minutes south. When we got there, the protest changed…
So how did we end up speaking to 350 million people on behalf of Dow Chemical? It's a pretty long story—much longer than what we could tell in our…