How thousands of people destroyed Shell's ad campaign

Learn the secrets to all of our hijinks,* and then work with us** to pull off your own. Or watch movies, read rantsbrowse around, or find out why we did what.

* Or their presstalks, videoswebsites, emails, releases, photos, and stories (with lessons).
** Here's a little video that sums up how.


Fiction can sometimes lead to reality
Believe you're going to change everything. Sort of.
Always, always punch up. Never, ever punch down.
A campaign takes a long time to win; one action is just a small part of it
If you must lie (and you must), lie honorably
If you're having fun, fun happens (so keep yourself entertained)
Actions always fail, but movements usually succeed
Goofy humor can convey very serious things (laughtivism)
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Something you want to do? Let's go! For example:

Despite joy of cheeky eco-carnival, protesting the world's second-biggest fossil-fuel financier isn’t all fun and games
Using our first (2004) movie's publicity budget, as well as a rather large philanthropical grant, we bought a used radio truck and outfitted it as a fake Bush campaign bus.
To make transformation inexorable, the climate movement may need to foreground some visions
These are projects that believably present achievable positive outcomes — outcomes which are not only possible, but that would significantly improve our reality.

Who are we?

Ever since 1996, the Yes Men have used humor and trickery to highlight the corporate takeover of society, the neoliberal delusion that allows it, the corporate Democrats' responsibility for our current situation, and so on. And while we're all about "building awareness," we do realize that's not all there is, and that it's only ongoing campaigns that really make change.

We are you if you join us!

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