Always, always punch up. Never, ever punch down.

Never, ever, ever punch down.

Jokes are funny when they mock the powerful. They are not funny when they mock the powerless.

That's why right-wing humor is just not funny at all. In fact, it's why humor is intrinsically left. But the funniest stuff on the left, while it may mock horrid right-wing beliefs, reserves its greatest scorn for the purveyors of those beliefs, rather than the consumers.

Jokes are not funny when they have victims. Some of the tricks played by PR would be funny if they didn't have victims. But they do. They have victims. And so they're not funny.

This may be the most important of all our lessons, ever. It might be the only one that's 100% guaranteed to be useful.

 

Instances in which we learned this lesson

Through some Yes Men sleight of hand, we ended up as Newsmax's contact for the American Enterprise Institute. And when they wanted to talk about the…
This one's pretty self-explanatory. Watch the video and you'll get it... or read the press release for more details. What might not be quite as…
Full gory story coming soon! Meanwhile, see this excerpt from our third movie. Also, check out the story of ArcticReady.com, that came out of our…
Shortly after launching a battalion of Survivaballs to draw attention to the climate crisis in advance of the COP15 (that we had some fun at as well…
One of the most embarrassing episodes from our archive, but also one of the weirdest....