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Shell's Epic Party Fail/

The story behind the story of Shell's epic failure—the fake one

Coming soon! 

See more "behind the curtain" stories

Components

Meet the perps
Reveal press release
Shell threatens activists
Behind the curtain

Insights

  1. Goofy humor can convey very serious things (laughtivism)
  2. The media will have their own story, but you can shape it
Oh good, you made it to the bottom of the page

Make a fake newspaper filled with good news.

We did this one

Oh good, you made it to the bottom of the page

Go impersonate the villain of your choice.

Here's one way to do it.

Oh good, you made it to the bottom of the page

Go build a website for an entity you wish existed.

Learn how here!

Oh good, you made it to the bottom of the page

Do Something.

Oh good, you made it to the bottom of the page

Dress up as zombies and take over your city.

Kinda like this...

Oh good, you made it to the bottom of the page

Dig a pipeline right through the middle of a city.

Including the graveyards. 

Oh good, you made it to the bottom of the page

Join us on our next project... or forever.

And no, we're not a cult.

Oh good, you made it to the bottom of the page

Get a job at Walmart.

Or just pretend to.