GOAL: Playfully expose Vanguard as a major investor in fossil fuels, and educate customers about how to make their asset managers change course.
SUCCESS: 5/10. Some strong media coverage, but not widespread.
- Gizmodo: Marvel’s ‘Vanguardians of the Galaxy’ Feud Was Fake But It Raises a Really Important Point
- Institutional Investor: Larry Fink’s Counterfeit Letter Writer Strikes Again. This Time, the Target Is Vanguard.
- Sustainable Brands: ‘Vanguardians of the Galaxy’ Stunt Shows Climate Laggards Can No Longer Fly Under the Radar
- ValueWalk: ‘Guardians Of The Galaxy’ Fight Back Against Vanguard Greenwashing
Responsible Investor initially covered the fake announcement: