Dow does the right thing/

Dow goes where no corporation has gone before (nor ever will)!

GOAL: Get "Dow" associated with "Bhopal catastrophe" in the minds of Americans. (This was the explicit aim of Greenpeace with this action.)
SUCCESS: 10/10. Greenpeace counted 600 articles in the US press, all of which had to explain why Dow was the target of this hoax. (It did not work in the UK or India, where everyone already knew the score and were basically baffled by the hoax, but those countries weren't the target.)

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