GOAL: Spread public outrage against Chevron and thereby effect change.
SUCCESS: 6/10. The energy with which the public participated does demonstrate that outrage was spurred. But the aim was perhaps not focused enough, as Chevron could care less what the public thinks, as they've demonstrated again and again, most recently with the persecution (sic) of Steven Donziger.
There's a lot of competition out there, but Chevron just may be the worst thing on the planet right now.
- The Sacramento Bee: Inside the minds of corporate pranksters (archive)
- Adage: The Competitive Advantage of Truth - Advertising Age - CMO Strategy (orig link)
- Adage: The Yes Men Reveals How Chevron Campaign Leaked - Adages - Advertising Age (orig link)
- Adage: Marketing: Pranksters Hijack Chevron Corporate-PR Efforts - Advertising Age - News (orig link)
- Adbusters: Chevron vs the Yes Men | Adbusters Culturejammer Headquarters (orig link)
- The Sydney Morning Herald: Chevron spoofed in "candid" campaign ads (orig link)
- The Times Union: The Yes Men spoof Chevron ad campaign - Times Union (orig link)
- blog.algore.com: Al's Journal : Chevron Must Think We're Stupid (orig link)
- alttransport.com: Chevron Scalped by Pranksters On the Eve of New Ad Campaign – AltTransport: Your Guide to Smarter Ways of Getting Around (orig link)
- us1.campaign-archive.com: Amazon Watch (archive)
- Business Week: Activists' prank targets Chevron ad campaign - BusinessWeek (archive)
- Anchorage Daily News: Activists' prank targets Chevron ad campaign: Alaska Business Wire | adn.com (orig link)
- mediapost.com: MediaPost Publications Parody Campaign Hits Chevron Ads Promoting Responsibility 10/20/2010 (orig link)
- indybay.org: We Agree: Chevron Should Pay to Clean Up Richmond's Air : Indybay (archive)
- bizjournals.com: Protesters spoof Chevron ad campaign | San Francisco Business Times (archive)
- Huffington Post: Lauren Selman: Chevron's Casting Call (archive)
- campaignlive.co.uk: Chevron's ad campaign spoofed before it started - advertising news - Campaign (orig link)
- changechevron.org: Get in on the action: We need you to punk Chevron! | We Can Change Chevron (orig link)
- changechevron.org: Okay, we admit it: We punked Chevron | We Can Change Chevron (orig link)
- goodstuffcommunications.com: Social Media is the New Sunshine (archive)
- chevron.com: Chevron Updates (orig link)
- Twitter: Future home of press.theyesmen.org (archive)
- clydefitchreport.com: The Yes Men: Smearing Oil and Forcing “Identity Correction” « Clyde Fitch Report (archive)
- consumerist.com: Chevron Calls Out Pranksters Who Put Up Fake Site (Update: It Was All A Hoax) - The Consumerist (archive)
- blogs.courant.com: The Yes Men strike - Susan Campbell | Still Small Voice (orig link)
- The Christian Science Monitor: Why the hacktivists are winning - CSMonitor.com (archive)
- desmogblog.com: Richard Littlemore | It's good that the Yes Men punked Chevron - We Agree! (archive)
- thedevpr.com: devPR » Blog Archive » Yes Men Hoax Chevron (orig link)
- dimbulb.net: Jonathan Salem Baskin's Dim Bulb: Yes To The Yes Men! (orig link)
- abclocal.go.com: Chevron launches ad campaign agreeing with environmental critics | abc7news.com (orig link)
- ecorazzi.com: Legendary Pranksters The ‘Yes Men’ Fool Media With Fake Chevron Ad Campaign (archive)
- energydigital.com: Coming Clean, Chevron Launches “We Agree” Ad Campaign (archive)
- energydigital.com: Coming Clean, Chevron Launches “We Agree” Ad Campaign (archive)
- environmentalleader.com: Chevron Attempts to Repair Tarnished Image with ‘We Agree’ Ad Campaign (archive)
- eponline.com: Your Message Just Got Muddy -- Environmental Protection (orig link)
- Fast Company: Chevron's Pricey PR Push Still Cheaper Than Pollution Cleanup (archive)
- Fast Company: Hoaxes and the Chevron Debacle | Fast Company (archive)
- news.gather.com: Chevron "We Agree" Ad Campaign Hijacked by Yes... | Gather (orig link)
- good.is: Chevron Pranked (Probably) by the Yes Men - Culture - GOOD (archive)
- goodmenproject.com: Yes Men Prank Chevron Oil — The Good Men Project Magazine (archive)
- Activists' prank targets Chevron ad c... - Google News
- Grist: Lolcats punk Teh Yes Menz punking Chevron | Grist (archive)
- Grist: We agree: Oil companies should support Victory Gardens | Grist (archive)
- Huffington Post: Chevron Gets Pranked With A "We Agree" Fake Ad Campaign (archive)
- Huffington Post: Does Chevron Think We're All Stupid? | HuffPost Impact (archive)
- imperialvalleynews.com: Imperial Valley News - Radical Chevron Ad Campaign Highlights Victims (archive)
- itsgettinghotinhere.org: Chevron’s New Ad Campaign Hijacked by Truth…and the Yes Men « It’s Getting Hot In Here (orig link)
- keithpp.wordpress.com: Yes Men hijack Chevron media campaign « Keithpp's Blog (archive)
- Marketing Week: Stuart Smith on Chevron's latest charm offensive | Opinion | Marketing Week (archive)
- Mashable: How Social Media Can Reinvigorate Consumer Advocacy (archive)
- nationalledger.com: Chevron Ad Campaign Hacked by Pranksters - Spoof Release - National Ledger (orig link)
- mediadecoder.blogs.nytimes.com: Pranksters Lampoon Chevron Ad Campaign - NYTimes.com (archive)
- odwyerpr.com: O'Dwyer's Public Relations Blog: PR News, PR Information, PR Industry Commentary | ODwyerPR.com (archive)
- oilwatchdog.org: Yes Men Pull a Double Fake on Chevron | Oil Watchdog (orig link)
- planetgreen.discovery.com: The Yes Men Are At it Again: Chevron "Agrees" to Clean Up Its Mess - Planet Green (archive)
- marketwatch.com: Chevron Launches New Global Advertising Campaign: "We Agree" - MarketWatch (orig link)
- prdisasters.com: PR disaster as activists create fake Chevron ads and website : PR Disasters (archive)
- mediapost.com: MediaPost Publications Chevron Ad Campaign Positions Itself As One Of The Good Guys 10/18/2010 (orig link)
- PR Week: Chevron continues with ad campaign despite spoofs - PRWeek US
- redgreenandblue.org: Chevron Takes Responsibility For Environmental Damage. Haha. Just Kidding! – Red, Green, and Blue (archive)
- Reuters: Hoaxers target new Chevron advertising campaign | Energy & Oil | Reuters (archive)
- rocnow.com: FBI: Cyber crime targets businesses - RocNow.com (archive)
- seek4media.com: News Trends and Headlines | Seek4media - Hoaxers Target Chevron with Spoof Ad (archive)
- blogs.sfweekly.com: Chevron Punked With 'Yes Men'-Produced Attack Ad - San Francisco News - The Snitch (orig link)
- The Atlantic: The Failure of Chevron's New 'We Agree' Ad Campaign - Adam Werbach - Business - The Atlantic (archive)
- The Washington Post: Critics spoof new Chevron ads promoting responsibility (archive)
- wowcool.com: Wow Cool gets Punked by Big Oil « Wow Cool (archive)
- Wow Cool® - Art | Music | Video
- news.yahoo.com: New Chevron ‘We Agree’ ad campaign hijacked by anti-corporate tricksters | The Upshot Yahoo! News - Yahoo! News (orig link)
- Huffington Post: Antonia Juhasz: Chevron Gets Fixed (archive)
- worldtrademarkreview.com: We’re jamming: lessons from Chevron’s response to subvertising attacks - Blog - World Trademark Review (orig link)
- www.chevron.com: Chevron Launches Advertising Campaign: 'We Agree' — Chevron.com (orig link)