GOAL: Raise profile of Shell's Arctic drilling program, so as to drum up pressure on Obama to stop it.
SUCCESS: 8/10. It definitely publicized Shell's Arctic program, and ruined their "let's go" branding to boot. Greenpeace was well positioned to build on its success. (While Obama failed to stop Arctic drilling, Shell scuttled their own Arctic program through sheer, massive incompetence.)
- Forbes: How Greenpeace Manipulated the Media Like a Pro: Analyzing the Shell Oil Hoax (archive)
- Forbes: Was Greenpeace's Shell Hoax Brilliant Or 'Villainous'? One Of The Guys Behind It All Speaks. (archive)
- Forbes: Shell Oil's Social Media Nightmare Continues, Thanks To Skilled Pranksters Behind @ShellisPrepared (archive)
- LA Times: Greenpeace forced to get more creative - Los Angeles Times (archive)
- Mother Jones: Q&A: How Anti-Shell Activists Punk’d the Internet (and Big Oil) – Mother Jones (archive)
- New York Observer: Shell Oil Currently Under Assault by Social Media Pranksterism, Gone Viral | Observer (archive)
- Shell Arctic Ready' hoax fools the internet -- again
- fortune.com: The Arctic Ready website (archive)
- Adage: Fake Shell Video Followed by Fake Shell Lawsuit Over Video | Advertising and Marketing Wisdom: Adages - Advertising Age (archive)
- adland.tv: Shell Fail - Private Artic Launch party goes wrong (Staged video) commercials | adland.tv (archive)
- alaskadispatch.com: By party-fouling Shell, we hoped to highlight absurdity of oil giant's Arctic-drilling aspirations | Alaska Dispatch (orig link)
- greenpeace.org: Greenpeace Launches “Arctic Ready” Billboard Campaign Outside Shell Headquarters | Greenpeace (archive)
- Boing Boing: Shell sends legal intimidation to journalists who might report on #shellfail hoax video - Boing Boing (archive)
- Boing Boing: Shellfail hoaxers send hoax legal threat. I fall for it. - Boing Boing (archive)
- Business Insider: Shell PR Gimmick Goes Horribly Wrong As Elderly Woman Gets Doused With Booze - Business Insider (archive)
- Business Insider: Shell PR Gimmick Goes Horribly Wrong As Elderly Woman Gets Doused With Booze - Business Insider (archive)
- o.canada.com: Spoof campaign attacks Shell | canada.com (orig link)
- cnn.com: Was the Shell oil hoax ethical? - CNN.com (archive)
- cnn.com: Shell Oil's multibillion dollar Arctic hoax - CNN.com (archive)
- commondreams.org: Shell (Sort Of): Tomorrow Is Yesterday, Accelerated, and You Can't Afford to Visit Pristine Wilderness Anyway | Common Dreams (orig link)
- commondreams.org: Shell: Tomorrow Is Yesterday, Accelerated, and You Can't Afford to Visit Pristine Wilderness Anyway | Common Dreams (orig link)
- consumerwatchdog.org: Attack of Noir Satire Hits 'Arctic Ready' Shell Oil | Consumer Watchdog (archive)
- digitaljournal.com: Video: Shell's fake rig spews liquor over guests at PR event (Includes interview) (orig link)
- Fast Company: How To Respond When Digital Social Activists Have You In Their Crosshairs | Fast Company (archive)
- Forbes: Shell Oil's Social Media Nightmare Continues, Thanks To Skilled Pranksters Behind @ShellisPrepared - Forbes (archive)
- Shell Oil's Social Media Nightmare Continues, Thanks To Skilled Pranksters Behind @ShellisPrepared - Forbes
- fuelyourcreativity.com: Greenpeace Crowdsources Activism (Again) with Shell Oil Ad Contest | Fuel Your Creativity (orig link)
- Gawker: Viral Video of Shell Oil Party Disaster Is Fake, Unfortunately (archive)
- Gawker: Viral Video of Shell Oil Party Disaster Is Fake, Unfortunately (archive)
- gcaptain.com: #ShellFAIL: Viral Video Turns Out to Be A Big Arctic Hoax (archive)
- geecologist.org: #ShellFAIL campaign | The Geecologist (archive)
- gizmodo.com: Malfunctioning Cake Ruins Party and Spews Liquor All Over Oil Tycoons (archive)
- gothamist.com: Video: Shell "Oil Rig" Breaks, Sprays Liquor All Over Fancy People: Gothamist (archive)
- greenpeaceblogs.com: More on epic #shellfail last night at party in Seattle’s Space Needle | Greenpeace Blogs (orig link)
- The Guardian: Social media #fail: how Greenpeace let Shell off the hook over Arctic drilling | Guardian Sustainable Business | Guardian Professional (archive)
- blogs.houstonpress.com: Shell May Sue Over Fake Party Video That Went Viral - Houston News - Hair Balls (orig link)
- marketingfacts.nl: Actievoeren 2.0: De perfecte anti-campagne tegen Shell | Marketingfacts (archive)
- Huffington Post: Shell Oil Party Video: Alleged Spoof Sparks Debate Over Authenticity And Real Arctic Drilling (archive)
- huffingtonpost.ca: Shell Arctic Ready: Company Won't Sue Greenpeace Over Spoof Campaign (archive)
- kucb.org: Greenpeace Impersonates Shell to Protest Arctic Drilling (orig link)
- LA Times: Shell Oil injunction forces Greenpeace to get creative - latimes.com (archive)
- www2.macleans.ca: Yes Men take on Shell in ad campaign hoax - Media - Macleans.ca (orig link)
- Mashable: ARCHIVE FILE NOT FOUND: https://press.theyesmen.org/press-archive/lyra-mashable.html (archive)
- The New York Observer: ARCHIVE FILE NOT FOUND: https://press.theyesmen.org/press-archive/lyra-newyorkobserver.html (archive)
- nowpublic.com: Shell PR Fail Video: Viral Sensation is a Hoax | NowPublic News Coverage (orig link)
- Reddit: Shell private party ends in beautifully poetic failure : videos (archive)
- Salon: Behind the Shell hoax - Salon.com (orig link)
- blog.seattlepi.com: Greenpeace releases behind the scenes look at fake Shell Oil video | Hot Topics - seattlepi.com (archive)
- seattletimes.nwsource.com: Black gold' rush? Seattle has stake in quest for Alaska oil | Local News | The Seattle Times (orig link)
- shell arctic - Google Search
- Cam Toohey of Shell speaks about Greenpeace actions
- The Sydney Morning Herald: Shell social media oil spill a 'coordinated online assassination' (archive)
- socialmediainfluence.com: #ShellFAIL video shows Big Oil no longer an easy target for social-savvy activists | SMI (orig link)
- The Stranger: #ShellFail FAIL? An Elaborate Hoax, Set at the Space Needle, Lasts Seven Hours (archive)
- sundancechannel.com: SUNfiltered | The Yes Men: Modern eco-activism done right (orig link)
- The Stranger: Some Things That Were Genius (and Some Things That Were Not So Genius) About the #ShellFail Hoax at the Space Needle (archive)
- treehugger.com: Shell's Arctic Oil Drilling Launch Party Was Literally a Disaster : TreeHugger (orig link)
- https:: Twitter / Search - @shellisprepared (archive)
- UPI: Shell social ad "Let's Go" a Greenpeace hoax - UPI.com (archive)
- UPI: Occupy, Greenpeace target Shell, media - UPI.com (archive)
- vancouverobserver.com: Shell "Artic Ready" spoof's Vancouver connection Sean Devlin shares views on activism (orig link)
- verdict.justia.com: Digital Parody and the Shell Arctic Hoax: | Anita Ramasastry | Verdict | Legal Analysis and Commentary from Justia (archive)
- weltbranding.com: Ad Win: Arctic Ready — Welt Branding (archive)
- worldoil.com: Shell considering legal action against bogus international campaign (orig link)
- Youtube: #ShellFail: Private Arctic Launch Party Goes Wrong
- Ad Ages: FAKE SHELL VIDEO FOLLOWED BY FAKE SHELL LAWSUIT OVER VIDEO (orig link)
- CNN: Shell Oil's multibillion dollar Arctic hoax | CNN (archive)
- BoingBoing: Shellfail hoaxers send hoax legal threat. I fall for it. | Boing Boing (archive)
- Business Insider: Whoops! New PR, New World (archive)
- Business Insider: UPDATE: This 'Shell' Video Was An Elaborate Prank (archive)
- www.buzzfeed.com: Fake Shell Website Makes Fun Of Arctic Drilling (archive)
- cpaglobal.com: How to bust the adbusters? (archive)
- Democratic Underground: Shell Rig Malfunctions at Posh Party (the Yes Lab Strikes Again) (archive)
- Digital Spy: Oil giant Shell hit with 'Arctic Ready' online hoax (archive)
- Co-Create: See Shell’s (Not Really) Crowd-Sourced Arctic Drilling Campaign (archive)
- Forbes: After Mishaps, Shell Dials Back Arctic Oil-Drilling Plans (archive)
- Financial Times: Subscribe to read | Financial Times (orig link)
- Gawker: Viral Video of Shell Oil Party Disaster Is Fake, Unfortunately (archive)
- Gawker: The Yes Men Were Behind that Shell Oil Party Hoax (archive)
- Geecologist: #ShellFAIL campaign (archive)
- Gizmodo: Malfunctioning Cake Ruins Party and Spews Liquor All Over Oil Tycoons (Updated: Fake) (archive)
- Gothoamist: [UPDATE] Video: Shell "Oil Rig" Breaks, Sprays Liquor All Over Fancy People - Gothamist (archive)
- Houston Business Journal: New Houston Greenpeace ad opposes Shell Arctic drilling - Houston Business Journal (archive)
- Houston Business Journal: New Houston Greenpeace ad opposes Shell Arctic drilling - Houston Business Journal (archive)
- Huffington Post: ARCHIVE FILE NOT FOUND: https://press.theyesmen.org/press-archive/shellfail-huffington.html (archive)
- Huffington Post: #ShellFail Video Showing Mock Rig Spraying Guests A Fake: Report (UPDATE) | HuffPost null (archive)
- www.itweb.co.za: Social media oil spill | ITWeb (archive)
- Mashable: Fake Viral Campaigns Shock Users, But at What Cost? (archive)
- Reuters Tumblr: Reuters • Recently groups that oppose Shell’s plans in... (archive)
- Salon: Behind the Shell Hoax (orig link)
- KPCC - Los Angeles public radio: Greenpeace viral video spoof: the new school of environmental protest (archive)
- Sierra Club: The Yes Men and Greenpeace Punk Their Friends (archive)
- The Stranger: And Now, the Official #ShellFail "Reveal" - Slog - The Stranger (archive)
- The Stranger: #ShellFail FAIL? An Elaborate Hoax, Set at the Space Needle, Lasts Seven Hours (archive)
- The Street: Viral Shell Oil Video Is Hoax: Reports - TheStreet (archive)
- UPI: Occupy, Greenpeace target Shell, media - UPI.com (archive)
- Washington Post: Shell hit with Twitter hoax, campaign spoof - The Washington Post (archive)
- Boing Boing: Shellfail hoaxers send hoax legal threat. I fall for it. | Boing Boing (archive)