Lessons

The work doesn't end when you win (or lose)

The most important work comes in the telling.

Whether your project's exploding, or whether it just sort of went "phht," there's probably tons of work ahead, telling the story and connecting it to the larger campaign it's a part of. Celebrate, but don't stray too far from the work hub quite yet!

Instances in which we learned this lesson

What's worse than outsourcing, Twitter, and Facebook combined? Whatever comes out of Web Summit, perhaps
This article (among several) succinctly describes how, in collaboration with Threads & Tits and the Clean Clothes Campaign, we posed as adidas.
Perhaps our most international project - and most edge-of-seat
Blame Canada?
How our Starbucks campaign succeeded
Several elements went into the success of this project. Although we didn't do a formal SWOT analysis beforehand, in retrospect it's clear what the…
See more "lessons learned"