GOAL: Draw attention to American Lung Association study linking coal to childhood asthma, that had gotten scant press attention.
SUCCESS: 9/10. Not only did the project itself get loads of attention, but Peabody's legal threat got even more, all of it pointing to the study in question.
- Mother Jones: Is Scholastic Selling Elementary School Kids on Coal? | Mother Jones (archive)
- The New York Times: Scholastic’s Big Coal Mistake - NYTimes.com (archive)
- commercialfreechildhood.blogspot.com: Campaign for a Commercial-Free Childhood: Scholastic Severs Ties With the Coal Industry (archive)
- The Arizona Republic: Coal foes launch site to needle Peabody (archive)
- Change.org: Peabody Energy Threatens Change.org with Lawsuit Over Justin Bieber Inhaler Hoax | Change.org News (orig link)
- climatechangepsychology.blogspot.com: Climate Change: The Next Generation: Coal is Killing Kids hoax (Yes Men Labs helped)! Peabody Coal Cares About Kids With Asthma (archive)
- climateprogress.org: Coal Cares: Spoof — or reality? « Climate Progress (orig link)
- cnn.com: Fake website, press release target Missouri coal company - CNN.com (archive)
- dagblog.com: The Yes Men & Coal Cares to Peabody Energy and Coal Industry: Stop Killing Kids | dagblog (archive)
- dagblog.com: CoalCares.org's clever hoax | dagblog (archive)
- Daily Kos: Caring Coal ... (archive)
- desmogblog.com: Laurel Whitney | New Coal Cares™ Campaign Targeting Link Between Coal And Asthma Leaves Viewers Breathless (archive)
- earthjustice.org: Get Your Free Puff-Puff Inhaler From an Industry That Cares | Earthjustice (archive)
- eff.org: Mr. Peabody's Coal Train Tries To Run Down Free Speech | Electronic Frontier Foundation (archive)
- theenergycollective.com: Coal Cares. No, really. | Energy Central (archive)
- Fast Company: Coal Cares Site, A Brilliant Hoax Of The Coal Industry (archive)
- Fast Company: Letter To The Editor: Spoofed Coal Company Making Up Facts | Fast Company (archive)
- youtube.com: Peabody Energy Issues Statement on Spoof Website, CoalCares.org - YouTube (archive)
- geekosystem.com: ARCHIVE FILE NOT FOUND: https://press.theyesmen.org/press-archive/coalcares-geekosystem.html (archive)
- getenergysmartnow.com: Caring Coal (archive)
- google.com: coal cares - Google Search (orig link)
- Grist: CoalCares responds to Peabody legal threat | Grist (archive)
- Grist: Peabody Coal's new site is too awful to be believed, but some of you believed it anyway | Grist (archive)
- Huffington Post: ARCHIVE FILE NOT FOUND: https://press.theyesmen.org/press-archive/coalcares-huffingtonpost.html (archive)
- Huffington Post: In King Coal's Kingdom, Truth Is Stranger Than Satire | HuffPost Impact (archive)
- humanitariannews.org: Coal Cares' - a greenwashing hoax site | Humanitarian News (archive)
- marijeanjaggers.com: “Coal Cares” Crisis: What Peabody Energy Should Do Now » Jaggers Communications: Change the Conversation (orig link)
- knoxviews.com: Peabody Energy offers assistance to children within 200 miles of coal plants | KnoxViews (archive)
- litigationandtrial.com: Coal Cares Hoax: Free Speech & Satire vs. Trademark Liability : Litigation and Trial (archive)
- midwestenergynews.com: Yes Men behind 'Coal Cares' hoax - Energy News Network (archive)
- cosmiclog.msnbc.msn.com: Cosmic Log - Coal cares? Peabody victim of hoax (archive)
- NPR: Spoof Site Mocks Coal Company With Promise Of Asthma Inhalers For Kids : Shots - Health Blog : NPR (archive)
- odwyerpr.com: Peabody Energy Target of PR Spoof - May 10, 2011 (archive)
- opposingviews.com: "Coal Cares" Prank Site Bashes Coal Industry - Opposing Views (archive)
- plainsjusticeblog.wordpress.com: Coal Cares | Plains Justice Today (archive)
- poynter.org: Yes Men hoax uses Twitter, Facebook to put Peabody Energy on the defensive | Poynter. (orig link)
- prnewswire.com: Statement From Peabody Energy -- ST. LOUIS, May 10, 2011 /PRNewswire/ -- (archive)
- prwatch.org: Peabody Coal Company Spoofed in "CoalCares.org" Website | PR Watch (archive)
- Reddit: Brilliant hoax site complete with call in center. : skeptic (archive)
- rollingstone.com: Asthma Medication Free Inhalers Big Coal Really Cares | Rolling Stone Politics | RS Politics Daily | Rolling Stone Writers and Editors on Political News (orig link)
- blogs.seattleweekly.com: Peabody Energy Isn't Actually Giving Away Free Justin Bieber-Themed Inhalers to Children - Seattle News - The Daily Weekly (orig link)
- sierraclub.typepad.com: Roasting Coal - Sierra Daily (archive)
- action.sierraclub.org: Sierra Club: Email - Statement from Mary Anne Hitt on Peabody "Coal Cares" prank by the Yes Men (archive)
- stltoday.com: Peabody Energy pilloried by coal hoax | Local Business | stltoday.com (archive)
- stltoday.com: Web hoaxes put companies on defense | Local Business | stltoday.com (archive)
- stltoday.com: Peabody parody produces no winners, or does it? | Business columnists | stltoday.com (archive)
- newsfeed.time.com: Hoax ‘Peabody Initiative’ Offers Free Inhalers For Asthmatic Kids, Courtesy of Coal Company - TIME NewsFeed (archive)
- Wired: Coal Cares' Hoax Website Backed by Science | WIRED (archive)