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BlackRock Does the Right Thing/

Selected press and media

Selected media coverage:

  • Business Insider
  • Barrons
  • CNBC
  • More CNBC
  • Financial Times
  • Financial News
  • Financial News London
  • New York Post
  • Democracy Now!
  • Institutional Investor
  • Axios
  • Business Green

The hoax was cited in coverage of Larry Fink's real letter when it was released:

  • New York Times
  • CNBC Squawk Box
  • Barron’s
  • New York Post
  • Impact Alpha
  • BlackRock's Wikipedia entry
  • Greenbiz

And long afterward:

  • The Guardian
  • Responsible Investor

Selected tweets:

  • BlackRock
  • Bess Levin
  • Carbon Bubble
  • Alex Steffen
  • Meghan Morris
  • Taylor Kuykendall


Financial Times' original (removed) story:

 

Image

 

Image

 

Image

Components

Fake Fink letter
"BlackRock" responds
"Reveal" press release
Selected press and media
Oh good, you made it to the bottom of the page

Make a fake newspaper filled with good news.

We did this one

Oh good, you made it to the bottom of the page

Go impersonate the villain of your choice.

Here's one way to do it.

Oh good, you made it to the bottom of the page

Go build a website for an entity you wish existed.

Learn how here!

Oh good, you made it to the bottom of the page

Do Something.

Oh good, you made it to the bottom of the page

Dress up as zombies and take over your city.

Kinda like this...

Oh good, you made it to the bottom of the page

Dig a pipeline right through the middle of a city.

Including the graveyards. 

Oh good, you made it to the bottom of the page

Join us on our next project... or forever.

And no, we're not a cult.

Oh good, you made it to the bottom of the page

Get a job at Walmart.

Or just pretend to.