McDonald's predicts end of world, changes!

GOAL: Demonstrate that the only possible course of action a company like McDonald's could follow if it honestly faced its effects would be closure. That, in turn, was intended to show that regulation is necessary, and that CSR is a crock.
SUCCESS: 5/10. The project was a success in the gamer press, but barely broke through to the mainstream. It did however leave a number of funny images that made it into a few other projects.