Adidas dressed down in Fashion Week fiasco!

GOAL: Help international press tell the story of Adidas garment worker abuse, pressuring the company to pay owed back wages and severance, and to sign a game-changing labor agreement.
SUCCESS: 8/10. The action illuminated corners of the Adidas supply chain they spend many millions to keep shadowy. Many thousands of consumers learned of the exploitation, and added their voices to pressure the company to sign the Pay Your Workers Agreement — at a pivotal moment, as their new (real) CEO sets the agenda for the company's future. We'll see what it leads to!