The unexpected can be your best friend

Sometimes, what actually happens is far better than what you had hoped for. 

When the US Chamber of Commerce's head of PR was tipped off by an errant reporter and tried to shut down our press conference, we ended up with wall-to-wall news coverage we wouldn't have otherwise gotten.

When an oil-conference organizer unexpectedly tried to shut dow our demo demo of Exxon's future human-made fuel, the resulting chaos became one of the funniest moments in our second movie.

Sometimes, of course, the unexpected feels terrible—like when no one reacted to our proposal to auction off US democracy. But even in those cases, things can turn out all right, if you tell a good story.

Instances in which we learned this lesson

Shortly after launching a battalion of Survivaballs to draw attention to the climate crisis in advance of the COP15 (that we had some fun at as well…
(For the 2020 postscript, visit our story of Doctors for Opening America.)
Off we went to Salzburg, Austria—to speak as reps of the WTO. What we'd encounter would change our lives forever.
The strange, meandering path that led to setting poor Reggie on fire as a step towards saving humanity.