The only story you can count on lasting is the one you tell
Many actions can become powerful just through the telling. But they do have to be told — by you.
For another, media stories are almost always just blips. Even our biggest action — when Andy appeared as a Dow Chemical rep in front of 350 million viewers, and the British and world media covered it extensively for a full news cycle — was pretty much completely forgotten even in London just one year later. Today, the only reason anyone remembers that action is because it's the centerpiece of our second movie.