Never lie

There are two kinds of public lying, dishonorable and honorable.

The dishonorable kind is all about creating change through lying — it's a tactic to get your enemy to do something they otherwise wouldn't. Trump-thugs, COINTELPRO, "Project Veritas" and other scum have only lies on their side, and so that's all they can use. The same is true of the entire public-relations and advertising industries, actually....

The honorable use of public lying is to get your audience to do something because it's true. It's at least as ancient as the other kind. That's what we do, and why we always reveal our lies almost immediately. If we don't reveal them, they don't work.

For examples of the honorable kind of lying, see any of the projects we've been involved with, as well as many thousands of others.

Instances in which we learned this lesson

Through some Yes Men sleight of hand, we ended up as Newsmax's contact for the American Enterprise Institute. And when they wanted to talk about the…
Back in 2011, a small brainstorm around the NYPD's racial profiling ("Stop and Frisk") led to an idea that everyone laughed and cringed at…
An Amsterdam neighborhood thrills that the City is making their local squat official—and then helps to save it from eviction, for real. Sometimes…
Full gory story coming soon! Meanwhile, see this excerpt from our third movie. Also, check out the story of ArcticReady.com, that came out of our…
Shortly after launching a battalion of Survivaballs to draw attention to the climate crisis in advance of the COP15 (that we had some fun at as well…
(For the 2020 postscript, visit our story of Doctors for Opening America.)
So how did we end up speaking to 350 million people on behalf of Dow Chemical? It's a pretty long story—much longer than what we could tell in our…