Walk with the feet at the end of your legs

When campaigns win, or when actions make a big splash, it can seem like that was the plan all along. But sometimes, you just put one foot in front of the other.

Instances in which we learned this lesson

Around 1996, we'd started an "anti-corporate sabotage corporation" called ®™ark (don't ask why we called it that). ®™ark was ostensibly a way for…
An Amsterdam neighborhood thrills that the City is making their local squat official—and then helps to save it from eviction, for real. Sometimes…
This is a big part of the meandering path that led straight (yes, it's a contradiction) to our biggest success.