The Yes Men | Your B of A
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Your B of A

Reveal Date

April 19, 2012

Category

Banking

Executives, investors, and opponents alike reacted with surprise to the news that Bank of America, realizing it was heading for a taxpayer bailout, was asking Americans to start thinking about what they’ll do with the bank once they own it, and to start advertising that vision too.

 

Selected press:

 

Read the press release announcement here.

Read the bank’s reaction here.

Read the reveal here.