The Yes Men | Share the Safety
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Share the Safety

Reveal Date

June 23, 2016



Guns, NRA, Racism

At the Ronald Reagan Library in Simi Valley, California, National Rifle Association spokesperson Hensley Cocker proudly unveiled Share the Safety, a “buy one, give one” program designed to get guns into the hands of under-armed Americans — from homosexuals to the elderly to besieged urban communities. For every gun sold through the revolutionary online portal at, the NRA, with the generous support of Smith & Wesson, will donate a gun to someone who cannot afford one.


Despite an interruption by a Code Pink protester, the press conference and simultaneous press release garnered a great deal of attention. See some of the coverage in Buzzfeed, NY Daily News, Hyperallergic, and Chicago Mag.


The real NRA disavowed Share the Safety and encouraged members to warn others of this tasteless hoax. While attempting to have the website removed, they took another 38,000 sites offline, news of which went viral and shared the program with even wider audiences.


You can pledge to #SharetheSafety yourself at You can see video, photos, and the event transcript at


Read the NRA press release here.

Read the denial press release here.

View the launch presentation here.


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