The Yes Men | Arrest John Poulson
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Arrest John Poulson

Reveal Date

November 18, 2010


Corporate Personhood, Human Rights, Peace

On behalf of Apple, students from the New School in New York, adovocacy group Friends of the Congo, and the Yes Lab, launched a fake Apple website announcing an exciting new ethical product from the hip computer giant: the iPhone4-CF.


“CF” stands for conflict-free, which “Apple” promised its new phone would be. The new phone bested the old version by making sure its minerals weren’t sourced from conflict-ridden regions like the Democratic Republic of Congo, where battles over mining rights have fueled countless atrocities and massacres.


Apple’s iPhone4-CF received a splashy product launch in the streets of New York, in front of the company’s flagship Midtown Manhattan store.


Apple, normally conflict-averse, was not amused. At their behest, the NYPD showed up en masse and attemped to barricade the students into a holding pen. The activists also called for the arrest of John Paulson, founder of a New York-based hedge fund that heavily invests in the sort of Congo mining that fuels conflict.  (The NYPD did not respond with as much vigor to that request.)


In a subsequent press release by “Apple,” the activists called for the enforcement of a law, introduced by then-Senator Obama, to take clear steps towards the resolution of the Congo conflict—steps that have still not been taken.


Selected press:


Read Apple’s response here.