August 10, 2009
FOR IMMEDIATE RELEASE
YES MEN TEAM UP WITH ENTREPRENEUR SIR RICHARD BRANSON
Aircraft mogul launches new solution to climate change
- Video: http://www.youtube.com/watch?v=FIy-mJFGuPw
- Back story: http://challenge.theyesmen.org/branson
- Review of The Yes Men Fix the World:
http://www.guardian.co.uk/film/2009/aug/09/yes-men-fix-world-review - Screening schedule: http://TheYesMenFixtheWorld.com/screenings
- Contact: press@theyesmen.org
Sir Richard Branson is partnering with The Yes Men on a bold new program to conquer climate change. Terms of the deal wil be revealed at this Tuesday's national U.K. simulcast of The Yes Men Fix the World, the film the Observer has called "Funnier and more useful than Sacha Baron Cohen's Brüno". (Visit http://TheYesMenFixtheWorld.com/screenings to find the theater nearest you.)
"Sir Richard approached us when he realized that his plan to fuel aircraft in a green way was impossible, and that his business model could only mean one thing," said the Yes Men's Mike Bonanno.
"That's when Branson approached us with his exciting plan to 'pop people into space'," said Andy Bichlbaum, who, like Bonanno, is bound by the laws of physics.
"We also felt Branson could help us get 'bums in seats for this Tuesday's 21-screen national U.K. simulcast in the cities of London, Aberdeen, Bath, Brighton, Cambridge, Edinburgh, Exeter, Henley, Lancaster, Liverpool, Newcastle, Norwich, Oxford, Prestatyn, Sheffield, Southampton, and York,'' added Bonanno.
"You forgot London," said Bichlbaum.
"No I didn't," said Bonanno.
Branson is the third major human celebrity to fall into line behind The Yes Men Fix the World. The other two will be trotted out Tuesday night.
Here is a special sneak preview of the joint Yes Men / Branson program: http://www.youtube.com/watch?v=FIy-mJFGuPw
To learn the story behind Sir Richard's surprise endorsement, visit http://challenge.theyesmen.org/branson
